White House Anti Dug Campaign

White House launches new anti-drug media campaign
targeted at helping parents keep their kids away
from drugs and other risky behaviors.


The Office of National Drug Control Policy (ONDCP) announced a new "Open Letter" print ad that shares proven actions parents can take to help their teens stay away from alcohol and other drug use. The ad includes such common but successful tactics including setting rules and consequences, keeping close tabs on their teens, and monitoring their teens' time on the Internet.
In a recent release, the ONDCP reported that kids say that the greatest risk from using marijuana is the fear of upsetting their parents and losing respect from friends and family. The report also claims that in a typical high school class in America today seven out of 30 kids are using drugs and 13 drink alcohol.

Good relationships between parents and teens are linked to avoidance or lower use of alcohol and other drugs, which helps combat the fact that one out of four teens are offered drugs at school.

"Open communication on their level can go a long way to keeping kids away from drugs when they have the right information," says J.T. Daily, Director of Drug Education for Arrowhead treatment center. Daily has personally worked with well over 100,000 students, parents and teachers around the country with the leading drug rehabilitation and education program, which uses the drug-free approach.

Said John Walters, Director of National Drug Control Policy,"We're here to tell parents they are not alone. Research tells us there are some straightforward steps parents can take not only to help prevent drug use, but to reduce risk-taking across-the-board. We think parents and caregivers will find the information on how to monitor their kids practical and useful in their everyday lives." For more Information call 800-419-HELP or go to www.drugrehabthatworks.com
To view the Press release on the "Open Letter" and the letter itself, go to: www.whitehousedrugpolicy.gov/news/press06/022806.html